Aesthetic clinics are highly popular these days, as people of all ages are getting more and more cosmetic procedures. From skin treatments to various types of bodily augmentation, aestheticians can really do well with the right level of services and atmosphere.
However, even if you have the most appealing and relaxing clinic, with a great roster of services, you can’t really get anywhere without proper marketing. Digital marketing is the best way to promote your clinic, and covers a lot of bases. So, here are a few digital marketing tips for your aesthetic clinic.
Focus on your search engine optimization
The first thing you need to do is figure out where you stand currently. Use SEO research tools to find out your ranking and compare yourself to your competitors. Then, do keyword research and create a list of keywords you need to target. This way, you’ll be able to create a professional and optimized website.
Use these keywords in your website content, blogs, social media, and advertising. Also make sure you have claimed your Google Business profile. Make sure all the information about your clinic is correct on this profile, complete with links to your website and social media. Double check your location information as well.
Also keep a check on your technical SEO concerns. If there are any broken or redirected links on your website, fix them. Additionally, optimize your website for mobile devices and confirm that loading speeds are not slow either.
Present attractive visuals
Digital marketing now relies heavily on the visual aspect. You need to give your audience imagery which captures their interest. So, work on attractive social media posts, professional photos and videos of your procedures, and short videos of your clinic’s facilities.
Get these visuals together and use them on your website and on your social media platforms. If you want to make cohesive and attractive designs for these posts, make health posters using the templates on PosterMyWall. You can easily size these for your various digital platforms and save them for later use as well.
Utilize your social media platforms
Social media is a key player in your digital marketing strategy. Instagram and TikTok are perfect platforms to showcase the services your aesthetic clinic offers. As both these platforms rely on visuals, you’ll be able to use the imagery and videos you created here well.
Make sure you have a solid social media marketing plan in place. Schedule your posts according to peak traffic times, and also interact with your audience with tools like polls and questions. You can even create your own filters which give people’s faces the effects your services will have. Ideas like these have the potential to make your clinic go viral, so do stay on-trend and be innovative.
Establish yourself as an authoritative source
You must not forget that the services you offer are quite skilled and are backed by a lot of practice and training. So, you should showcase your expertise on your digital platforms. Highlight your qualifications on your website as well as your social media pages.
In addition, start a blog where you share articles about various related topics. These can be skincare, popular procedures, myths about aesthetic procedures, and more. EMphasize this authority by sending out monthly newsletters to your email lists. In these, highlight certain issues related to your services, such as rosacea, for example. Then, link the services you offer to resolve these issues. Enable your reviews across all your platforms as well, so that people can see how well you’ve served other customers.
Offer online consultations
Make life more convenient for your clients. Offer online consultations, so that your website gets more traffic, and your customers easily get to access you. Have people book appointments on your website or on your social media portals, and then have experts video call them.
This way, you can get the first consultation appointment out of the way, and recommend people the procedures that would work for them. Give them the option to book these during these consultations with some discounts, so that you can get more business as well. Do emphasize that these will just be consultations and that you’ll need people to come in for your professional services.
Join relevant online communities
Find Facebook groups and other forums relevant to your industry. Join them and introduce yourself and your clinic. This will give you the base to start and participate in various discussions related to the aesthetic procedure industry.
In many cases, people who want to opt for these services check out groups like this. So, do participate in as many discussions as possible, without spamming comments with your ads. This will help you interact with your audience, and get you more customers. It will also make you part of a larger community, where you can promote each other’s services on a wider level.
In conclusion, these digital marketing tips will help your aesthetic clinic become more popular. Make sure you use the right tools and allocate enough resources into these to get the best results.
